The Jew And The Carrot

Say L'Chaim at a Walmart

By Yermi Brenner

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Walmart is helping Americans get shickered this high holidays season. The multinational retail corporation will soon be distributing L’Chaim kosher vodka and wines in a number of their stores across the country The Drinks Report announced this week.

The team behind L’Chaim is hoping to target men and women who are between 21 and 55 who “live fun and active lifestyles.” So don’t expect to see this popping up on Shabbat tables at your bubbe’s in Boca. While we can’t vouch for the company’s wines and don’t expect them to be in Wine Spectator anytime soon, they’re helping Americans get their drink on this Rosh Hashanah.

And to that, we’ll say L’Chaim.


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