The Jew And The Carrot

Roadside Gourmet: Schmuck With a Truck

By Margaret Eby

  • Print
  • Share Share
Courtesy of Matthew Koven

Schmuck With a Truck

Los Angeles, Calif.

What to Order: Oy Vey Wrap

Matthew Koven moved from Manhattan to West L.A. as a deli evangelist, hoping to bring some of that good old-fashioned corned beef on rye to young Angelenos. Criss-crossing the city with a van full of roast beef and deli meats is no easy job. “You gotta be a schmuck to do this,” Koven told JTA in May. He specializes in traditional fare with flair — like the Oy Vey Wrap, a succulent roast-beef-and-potato Shabbat dinner stuffed into a tortilla, and a Reuben sandwich called “Fiddler on the Reuben.” The Schmuck Truck’s menu is enormous, offering muffins and egg sandwiches for breakfast. And don’t worry: You can get a bagel and lox here, too. Just ask for “The Tenth Commandment.”

Check out our round up of Jewish and Kosher food trucks from around North America.


Would you like to receive updates about new stories?






















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.