Comedian Sarah Silverman has launched a new YouTube channel called “JASH,” according to The Hollywood Reporter. The channel was launched March 10 at the South by Southwest festival and is a collaboration between Silverman and fellow comics Michael Cera, Tim Heidecker, Eric Wareheim and Reggie Watts. The name stands for “Just Attitude So Hey.”
“Literally, we were at a restaurant, and Tim said, ‘Just attitude!’ Which is so Tim,” Silverman told the Reporter. “And then Michael Cera said, ‘So … hey?’ Which is so Michael Cera.”
The group of comedians decided to launch the channel after being approached by Google about creating web-only experimental comedy. Each of the participants will have their own page on the channel to create and curate content. JASH is one of 60 new YouTube channels featuring established entertainers.
Watch the introduction to JASH: