The Arty Semite

Fundraising With Flowers

By Jenna Weissman Joselit

  • Print
  • Share Share

Crossposted From Under the Fig Tree

I don’t know about you, but these days, when my mailbox bulges with solicitations from just about every non-profit organization known to man, I can’t help but wonder whether there might be another way to go about it.

JNF box, collection of Avraham Goren.

The history of fundraising, after all, is the history of innovation. Think pink — pink ribbons, that is; or pledge cards with their turn-down flaps, each flap designating a specific dollar amount. And how about the Christmas and Easter seal, silent auctions, Las Vegas night?

The repertoire of fundraising devices is a capacious and imaginative one. Heading the list, at least for me, is Flower Day, a little known JNF initiative of the interwar years. Most of us associate JNF with the little blue tin collection box and the purchase and planting of trees, but flowers were also pressed into service.

“Buy a flower to make the Negev bloom,” importuning children exhorted passersby on the urban street. (Remember the scene in Woody Allen’s “Radio Days?”) For a donation of 10 cents, one would receive a flower to be pinned on a lapel, much like a boutonniere. In other iterations of Flower Day, youngsters sold packets of flower seeds to friends and family in the hope that they, just like the Jewish state, would eventually blossom.

“Zionists are progressive and democratic in their propaganda,” observed one eyewitness early in the 20th century, trotting out Flower Day as a case in point. Progressive and democratic they may have been, but floral-minded Zionists also took their cue from the growing practice within middle class circles of decorating one’s home with carnations, gladiolas, roses and tulips.

Framing the Zionist project in terms likely to appeal to an upwardly mobile audience, Flower Day both feminized and modernized the raising of funds with which to build a Jewish homeland.

Roses, anyone?


Permalink | | Share | Email | Print | Filed under: Woody Allen, Radio Days, Jewish National Fund, JNF, Jenna Weissman Joselit, Fundraising, From Under the Fig Tree, Flower Day, Zionism

The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.




Find us on Facebook!
  • Is anti-Zionism the new anti-Semitism?
  • "I thought I was the only Jew on a Harley Davidson, but I was wrong." — Gil Paul, member of the Hillel's Angels. http://jd.fo/g4cjH
  • “This is a dangerous region, even for people who don’t live there and say, merely express the mildest of concern about the humanitarian tragedy of civilians who have nothing to do with the warring factions, only to catch a rash of *** (bleeped) from everyone who went to your bar mitzvah! Statute of limitations! Look, a $50 savings bond does not buy you a lifetime of criticism.”
  • That sound you hear? That's your childhood going up in smoke.
  • "My husband has been offered a terrific new job in a decent-sized Midwestern city. This is mostly great, except for the fact that we will have to leave our beloved NYC, where one can feel Jewish without trying very hard. He is half-Jewish and was raised with a fair amount of Judaism and respect for our tradition though ultimately he doesn’t feel Jewish in that Larry David sort of way like I do. So, he thinks I am nuts for hesitating to move to this new essentially Jew-less city. Oh, did I mention I am pregnant? Seesaw, this concern of mine is real, right? There is something to being surrounded by Jews, no? What should we do?"
  • "Orwell described the cliches of politics as 'packets of aspirin ready at the elbow.' Israel's 'right to defense' is a harder narcotic."
  • From Gene Simmons to Pink — Meet the Jews who rock:
  • The images, which have since been deleted, were captioned: “Israel is the last frontier of the free world."
  • As J Street backs Israel's operation in Gaza, does it risk losing grassroots support?
  • What Thomas Aquinas might say about #Hamas' tunnels:
  • The Jewish bachelorette has spoken.
  • "When it comes to Brenda Turtle, I ask you: What do you expect of a woman repressed all her life who suddenly finds herself free to explore? We can sit and pass judgment, especially when many of us just simply “got over” own sexual repression. But we are obliged to at least acknowledge that this problem is very, very real, and that complete gender segregation breeds sexual repression and unhealthy attitudes toward female sexuality."
  • "Everybody is proud of the resistance. No matter how many people, including myself, disapprove of or even hate Hamas and its ideology, every single person in Gaza is proud of the resistance." Part 2 of Walid Abuzaid's on-the-ground account of life in #Gaza:
  • After years in storage, Toronto’s iconic red-and-white "Sam the Record Man" sign, complete with spinning discs, will return to public view near its original downtown perch. The sign came to symbolize one of Canada’s most storied and successful Jewish family businesses.
  • Is $4,000 too much to ask for a non-member to be buried in a synagogue cemetery?
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.