The Arty Semite

Bubby Blurbs

By Forward Staff

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First there were book trailers, then there were Old Jews Telling Jokes, and now, for his forthcoming book “Jew and Improved,” Canadian author and National Post editor Benjamin Errett has combined the two online video genres.

To promote Errett’s book, which documents his conversion to Judaism, Errett’s wife (and the book’s illustrator) Sarah Lazarovic created a series of “bubby blurbs,” featuring Jewish nonagenarians from a Florida retirement community reading aloud from “Jew and Improved.”

At this point, it doesn’t even really matter whether or not “Jew and Improved” is any good, since how could you ever say no to a bubby? A nefarious marketing scheme, indeed!

Watch bubbies reading from “Jew and Improved’:


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