Sisterhood Blog

The Backlash Against Super Bowl Misogyny-fest '10

By Sarah Seltzer

This year, the coveted commercial time during the (exciting and inspiring) Superbowl was filled with ads that made women, and male viewers, uncomfortable with their implied or overt misogyny. Twitter feeds and blog comments were filled with viewers marvelling at the unceasing, unvaried tone of the ads. While beer ads are traditionally less than friendly to the fairer sex, something about the parade of she-hating spots following the controversial anti-abortion Tim Tebow ad from Focus on the Family — an ad that ended up being “meh” — really ticked people off.

There are too many posts around the Web about this to count, but here are a few that demonstrate the way the night went: Jezebel’s Hortense compiled the first grouping of sexist ads. Gotcha media made a YouTube video putting all the violent acts from the ads together. Irin at Jezebel rounded up the media’s astonished reaction to this parade of sexism (to various degrees).

Read more


Permalink | | Share | Email | Print | Filed under: Tim Tebow, Super Bowl, Misogyny, Abortion




Find us on Facebook!
  • Would you get to know racists on a first-name basis if you thought it might help you prevent them from going on rampages, like the recent shooting in Kansas City?
  • "You wouldn’t send someone for a math test without teaching them math." Why is sex ed still so taboo among religious Jews?
  • Russia's playing the "Jew card"...again.
  • "Israel should deal with this discrimination against Americans on its own merits... not simply as a bargaining chip for easy entry to the U.S." Do you agree?
  • For Moroccan Jews, the end of Passover means Mimouna. Terbhou ou Tse'dou! (good luck) How do you celebrate?
  • Calling all Marx Brothers fans!
  • What's it like to run the Palestine International Marathon as a Jew?
  • Does Israel have a racism problem?
  • This 007 hates guns, drives a Prius, and oh yeah — goes to shul with Scarlett Johansson's dad.
  • Meet Alvin Wong. He's the happiest man in America — and an observant Jew. The key to happiness? "Humility."
  • "My first bra was a training bra, a sports bra that gave the illusion of a flat chest."
  • "If the people of Rwanda can heal their broken hearts and accept the Other as human, so can we."
  • Aribert Heim, the "Butcher of Mauthausen," died a free man. How did he escape justice?
  • This guy skipped out on seder at his mom's and won a $1 million in a poker tournament. Worth it?
  • Sigal Samuel's family amulet isn't just rumored to have magical powers. It's also a symbol of how Jewish and Indian rituals became intertwined over the centuries. http://jd.fo/a3BvD Only three days left to submit! Tell us the story of your family's Jewish heirloom.
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.