Sisterhood Blog

The Backlash Against Super Bowl Misogyny-fest '10

By Sarah Seltzer

This year, the coveted commercial time during the (exciting and inspiring) Superbowl was filled with ads that made women, and male viewers, uncomfortable with their implied or overt misogyny. Twitter feeds and blog comments were filled with viewers marvelling at the unceasing, unvaried tone of the ads. While beer ads are traditionally less than friendly to the fairer sex, something about the parade of she-hating spots following the controversial anti-abortion Tim Tebow ad from Focus on the Family — an ad that ended up being “meh” — really ticked people off.

There are too many posts around the Web about this to count, but here are a few that demonstrate the way the night went: Jezebel’s Hortense compiled the first grouping of sexist ads. Gotcha media made a YouTube video putting all the violent acts from the ads together. Irin at Jezebel rounded up the media’s astonished reaction to this parade of sexism (to various degrees).

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