(Haaretz) — As everyone in show biz knows, if you want attention, you’ve got to have a gimmick, and more than a decade ago, Rabbi Shmuley Boteach came up with a great one.
In 1999, Boteach published Kosher Sex: A Recipe for Passion and Intimacy. It wasn’t the first time sex advice was offered from an unlikely source. He figured correctly that if people were willing to talk sex with a little old Jewish lady named Dr. Ruth Westheimer, they would surely go for sexy marriage advice from an ultra-Orthodox rabbi dressed in black - Dr. Ruth with a yarmulke.
He’d already test-run the concept with success in Great Britain - when he published a similar book a few years earlier provocatively titled “The Jewish Guide to Adultery: How to Turn Your Marriage into an Illicit Affair.”
The “Kosher Sex” concept was a hit, Boteach became a media favorite and dubbed “Dr. Ruth with kippa” - the book was excerpted in Playboy Magazine. Using the Bible and the Talmud for examples, Boteach argued, in a world of one-night stands, that committed relationships could be sexy and that “passionate love making” leads to marital bliss. It was an age-old message that many people, mostly women, wanted to hear, and got Boteach on the sofas of Oprah Winfrey, Dr. Phil, behind the microphone of his own radio show and ultimately his own series, Shalom in the Home.
Beyond the sex and relationship talk, Boteach never missed an opportunity to get his name in the headlines by rubbing shoulders with celebrities. He told The Guardian “God gave 10 commandments at Sinai, and the 11th commandment, which they expunged but which has come down orally, is ‘Thou shalt do anything for publicity and recognition’.”
As an early profile related, Boteach argued about pornography with Penthouse publisher Larry Flynt, fixed up Roseanne Barr’s daughter with a nice Jewish boy, and befriended Deepak Chopra. More recently, he escorted TV medical guru Dr. Oz on a trip to Israel. Most famous, of course, was his stint as Michael Jackson’s “spiritual adviser.”