Screenshot vis YouTube
Women like to talk about men. They also like to exercise. And often do these two things at once. At least that’s what I learned from Naftali Bennett’s new campaign video. In it a pair of attractive seemingly secular women appear in five vignettes. In each vignette they are shown conversing about various social issues as they go about their day (3 out of 5 of the scenes involve them working out).
“The security guard in our building told me that they raised the salary for all the security guards by 1,000 shekel”, one woman tells the other as they ride their bikes.
“1,000 shekel? Who did that?” her friend replies.
“Bennett. Not only the security guards, he also raised the salary of the cleaning staff by 1000 shekel.”
For a moment it appears that the women will be seduced by Bennett’s ability to get things done, “To tell you the truth, he really does it…”, they say, but then they ruefully recall that, “but he’s a right-winger.”
Amid all of the speculation about post-election coalition building, let’s not overlook the exciting fact that a record number of women will serve in the 19th Knesset. With yesterday’s vote, the number of seats occupied by female MKs has risen from 22 to 26.
This means that women comprise over 23% of the Knesset. While this statistic does not come close to representing the proportion of women in Israeli society, it is better than the situation in the U.S. Here, a record 98 women were recently elected to Congress, but that represents only 18% of all those serving on Capitol Hill.