Sisterhood Blog

The Gold Lining of Israel’s ‘Housewives’

By Allison Kaplan Sommer

nana10.co.il
The cast of ‘HaMeusharot

Let’s get something straight: I believe that the world would be a far better place, and women would be far better off, if Bravo had never invented the “Real Housewives” television reality show genre. But unfortunately for women — especially those of Orange County, Beverly Hills, New York City, Atlanta, New Jersey and Washington, DC — there is obviously some deep human need for a glimpse of the lives of the rich and ostentatious, and what better, albeit sexist, prism than the lives of the privileged women? And so the endless viewing of luxury living and staged catfighting, where men are either non-existent, or as interesting than the furniture, became a staple of American television.

Then just as nearly every successful reality series from “Survivor” to “The Voice” has made aliyah to Israel, so came the “Housewives” concept. The staged reality series about wealthy Israeli women, “HaMeusharot,” (“Wealthy Women”) and the timing couldn’t have been more unfortunate. Right around its premiere last summer, Israeli social protesters pitched their tents on Rothschild Street and the ‘tycoons’ become public enemy number one. It was as if the series premiere of Donald Trump’s “The Apprentice” coincided with the emergence of Occupy Wall Street.

You’d think people wouldn’t have been in the mood for the rich and famous. But the show quickly drew an audience and received relatively strong ratings for the financially struggling television channel that airs it.

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