Forward Thinking

Obama's Israel Trip: The Logo

By Renee Ghert-Zand

getty images

In marketing, they say that branding is everything. And apparently there isn’t anything these days that can’t be branded — including a presidential trip to Israel.

Believe it or not, President Barack Obama’s upcoming trip to Israel already has a name, and an official logo to go with it is in the works. “Unshakeable Alliance” (*brit amim *, or alliance of nations, in Hebrew) is not just some security operation’s code name. It’s the Israeli government’s first-ever attempt at all-out branding of a visit by a foreign head of state.

With Obama’s past comments about the United States’ “unshakeable commitment to Israel,” and former Secretary of State Hillary Clinton’s remarks about an “unshakeable bond” between the two countries, it wasn’t that much of a stretch to come up with “Unshakeable Alliance.” However, deciding on the official logo seems to be a bit more complicated.

In a savvy public relations move, Prime Minister Benjamin Netanyahu’s government is calling on Israelis active on Facebook to vote for their favorite of three logos commissioned from different graphic artists by the PMO’s National Information Directorate.

Read more


Permalink | | Share | Email | Print | Filed under: unshakable alliance, trip, logo, israel, facebook, barack obama

Team Barack: Mitt 'Failed Audition' on Trip

By Nathan Guttman

getty images
Barack Obama

The Mitt Romney world tour is over, and now it’s time for President Obama’s team to put its own (negative) spin on the globe-trotting GOP candidate.

The Obama campaign put together a press call today with senior advisers Robert Gibbs and Colin Kahl, to poke some fun at Romeny’s gaffes and to remind angry reporters that the presumptive Republican nominee avoided taking any questions from the press during his seven-day tour of England, Israel and Poland.

Obama’s campaign main message to the press was that Romney “failed his audition” for the role of commander-in-chief and leader of the free world.

According to Gibbs and Khal, the trip, to three friendly countries, was an easy opportunity for Romney to burnish his foreign policy credentials, but, they argue, he blew it.

“He couldn’t even handle the low bar that his campaign set for him,” said Khal.

Read more


Permalink | | Share | Email | Print | Filed under: trip, robert gibbs, mitt romney, israel, great britain, barack obama




Find us on Facebook!
  • Why "Be fruitful and multiply" isn't as simple as it seems:
  • William Schabas may be the least of Israel's problems.
  • You've heard of the #IceBucketChallenge, but Forward publisher Sam Norich has something better: a #SoupBucketChallenge (complete with matzo balls!) Jon Stewart, Sarah Silverman & David Remnick, you have 24 hours!
  • Did Hamas just take credit for kidnapping the three Israeli teens?
  • "We know what it means to be in the headlines. We know what it feels like when the world sits idly by and watches the news from the luxury of their living room couches. We know the pain of silence. We know the agony of inaction."
  • When YA romance becomes "Hasidsploitation":
  • "I am wrapping up the summer with a beach vacation with my non-Jewish in-laws. They’re good people and real leftists who try to live the values they preach. This was a quality I admired, until the latest war in Gaza. Now they are adamant that American Jews need to take more responsibility for the deaths in Gaza. They are educated people who understand the political complexity, but I don’t think they get the emotional complexity of being an American Jew who is capable of criticizing Israel but still feels a deep connection to it. How can I get this across to them?"
  • “'I made a new friend,' my son told his grandfather later that day. 'I don’t know her name, but she was very nice. We met on the bus.' Welcome to Israel."
  • A Jewish female sword swallower. It's as cool as it sounds (and looks)!
  • Why did David Menachem Gordon join the IDF? In his own words: "The Israel Defense Forces is an army that fights for her nation’s survival and the absence of its warriors equals destruction from numerous regional foes. America is not quite under the threat of total annihilation… Simply put, I felt I was needed more in Israel than in the United States."
  • Leonard Fein's most enduring legacy may be his rejection of dualism: the idea that Jews must choose between assertiveness and compassion, between tribalism and universalism. Steven M. Cohen remembers a great Jewish progressive:
  • BREAKING: Missing lone soldier David Menachem Gordon has been found dead in central Israel. The Ohio native was 21 years old.
  • “They think they can slap on an Amish hat and a long black robe, and they’ve created a Hasid." What do you think of Hollywood's portrayal of Hasidic Jews?
  • “I’ve been doing this since I was a teenager. I didn’t think I would have to do it when I was 90.” Hedy Epstein fled Nazi Germany in 1933 on a Kinderstransport.
  • "A few decades ago, it would have been easy to add Jews to that list of disempowered victims. I could throw in Leo Frank, the victim of mob justice; or otherwise privileged Jewish men denied entrance to elite universities. These days, however, we have to search a lot harder." Are you worried about what's going in on #Ferguson?
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.