Forward Thinking

Barack Obama's Israeli Boom Box

By Josh Nathan-Kazis

President Obama listens to Israeli radio on an ’80s-style ghetto blaster. That’s the concept behind a new Israeli ad for a government-owned radio station, promoting its coverage of the upcoming elections in the Jewish state.

The ad pictures the U.S. president on the lawn of the White House with a radio glued to his ear.

But it’s not just any radio. The first black president is depicted carrying a large boom box of the sort associated with the inner city youth culture of the crack era.

Apparently, the eye-catching goal of the ad is to convince Israelis that everybody — even Barack Obama — tunes in to catch the station’s coverage. The ad’s text reads, “When it’s really important for you to know what’s happening in the elections.”

It also shows the First Family’s dog, Bo, clamoring for the president’s attention on the White House lawn.

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