In marketing, they say that branding is everything. And apparently there isn’t anything these days that can’t be branded — including a presidential trip to Israel.
Believe it or not, President Barack Obama’s upcoming trip to Israel already has a name, and an official logo to go with it is in the works. “Unshakeable Alliance” (*brit amim *, or alliance of nations, in Hebrew) is not just some security operation’s code name. It’s the Israeli government’s first-ever attempt at all-out branding of a visit by a foreign head of state.
With Obama’s past comments about the United States’ “unshakeable commitment to Israel,” and former Secretary of State Hillary Clinton’s remarks about an “unshakeable bond” between the two countries, it wasn’t that much of a stretch to come up with “Unshakeable Alliance.” However, deciding on the official logo seems to be a bit more complicated.
In a savvy public relations move, Prime Minister Benjamin Netanyahu’s government is calling on Israelis active on Facebook to vote for their favorite of three logos commissioned from different graphic artists by the PMO’s National Information Directorate.
Facebook creator Mark Zuckerberg is proud to be a 1 billion user man.
After the social network hit the 10-digit mark for users, Zuckerberg said he was “humbled” by the power of connecting poeople.
“Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life,” Zuckerberg, who was raised in a Reform Jewish home, said in a blog post.
On a “Today” show interview with NBC’s Matt Lauer last week, Zuckerberg said he was aiming for an even bigger audience.
“There’s 5 billion people in the world who have phones, so we should be able to serve many more people and grow the user base there,” he said. Facebook also has 600 million mobile users.
Zuckerberg said Facebook is ready to pump more growth from smart phone users.
A new Israeli social media meme caught my eye yesterday. Although it was in Hebrew, I felt as though I had seen a version of it in English at some point. It reminded me of the “Unimpressed Native American” meme. You, too, may have come across this meme in your Facebook feed recently. It’s the close up black and white photo of an elderly Native American man in traditional dress. Superimposed on it are cynical and ironic messages like, “The banks take away your home and land from you? That must be tough.”
Instead of a Native American, the Israeli meme has an elderly keffiyeh-wearing Palestinian man staring at the camera saying the same kind of things, only in the Israeli context. It became apparent once I did some digging, that the similarities are not coincidental. “It was the result of an idea by Eli Levin to create an Israeli version for the ‘Unimpressed Native American’ meme,” Shahar Even-Dar Mandel wrote me in an email from Tel Aviv. “After some brainstorming in a ‘secret’ Facebook group, named Oumipo, that included other Israeli meme creators Amir and Shlomit Mahlab Schiby, Itamar Sha’altiel, Ido Kenan and Avgad Yavor, as well as Eli and myself, the concept and the particular photo to be used were chosen,” the 40-year-old physicist explained.
The “Cynical Palestinian” says things like:
If you weren’t on Facebook this weekend, then you probably missed a huge love fest going on between Israelis and Iranians. As would be expected, the governments of the two countries were not proclaiming their undying devotion to one another. Rather, it was ordinary Israeli and Iranian citizens who were expressing mutual admiration and a hope that war between their two nations can be avoided.
It’s amazing how quickly good will and gestures of solidarity can spread in the Internet age, even between peoples who generally have nothing to do with one another. On Saturday night, two graphic designers, Israeli couple Ronny Edry and Michal Tamir uploaded photos of themselves superimposed with a logo saying, “Iranians, we will never bomb your country. We ♥ You” to the Facebook page of Pushpin Mehina, a small preparatory school for graphic design students. In no time, others were copying the meme and the Facebook page garnered a thousand “likes.”
No sooner had the Israelis started posting their own versions on the Facebook and the “Israel Loves Iran” blog, than the Iranians came up with their response. By Sunday, they were uploading photos with the logo, “ We ♥ You, Israeli People. The Iranian People do not like any war with any country.” While some posted personal photographs, others utilized historical examples of benevolence by Persians and Iranian toward Jews. One was of a photo of the Mausoleum of Esther and Mordecai in Hamadan, Iran. Another was of Abdol-Hossein Sardari, the “Iranian Schindler” who helped 2,000 Iranian Jews flee France during the Holocaust. Yet another had the seal of Cyrus the Great, the ruler of the Persian Empire from 600-530 BCE, with the tolerant proclamation: “I announce that everyone is free to choose a religion. People are free to live in all regions and take up a job provided that they never violate others’ rights.”
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