Forward Thinking

Jewish Musical Chairs at J Street, Israel Project

By Nathan Guttman

the israel project
Alan Elsner

Jewish professionals are known to play musical chairs and switch from one organization to another. It’s mostly institutional inside baseball, but some moves are more interesting than others.

Take the switch by Alan Elsner, who until recently was a top official at The Israel Project, a centrist organization devoted to the defense of Israel’s public image. Elsner has moved to the dovish lobby J Street, a group that challenges the notion that American Jews cannot be critical of the Israeli government and its actions.

Elsner, a veteran journalist and author, has been named J Street’s vice president for communications. He told the Forward that the move, which may seem like a sharp political shift, is a “comfortable ideological fit” for him.

“I believe that the way to improve Israel’s image is through reaching a two-state solution,” he said, adding that highlighting the “nice things” about Israel while ignoring the conflict will not get pro-Israel advocates closer to that goal.

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