Forward Thinking

Super PAC Ready To Schlep Again

By Josh Nathan-Kazis

  • Print
  • Share Share
getty images
Sarah Silverman

Armed with a $200,000 donation from a son of George Soros, the pro-Obama Jewish group that behind The Great Schlep is posed to play a major role this election cycle.

The group, called the Jewish Council for Education and Research, ran a high-profile campaign to send young Jews to lobby their grandparents to vote for Obama in 2008. Now a super PAC, the organization has raised nearly as much so far this cycle as they raised in the entire 2008 campaign.

“We were able to do a lot last time,” said Mik Moore, treasurer of the group, officially known as the Jewish Council for Education and Research. “But there was a lot we didn’t do, and we’re starting a lot earlier.”

In recent weeks, the group received a $200,000 donation from Alexander Soros, the 26-year-old son of the billionaire hedge fund magnate and progressive philanthropist George Soros. Moore said that the group hoped to raise $1 million by the end of the election cycle.

Jewish support for Democrats was high in 2008, with 78% of Jewish voters casting their ballots for Obama. Republican group have already committed significant resources to winning away some of that support, especially in key swing states like Florida. Moore’s group is part of the Democrats’ effort to push back.

The Great Schlep from The Great Schlep on Vimeo.

In 2008, the JCEC was best known for its viral video featuring Sarah Silverman telling young Jews to talk their grandparents into voting for Obama. “If Barack Obama doesn’t become the next president of the United States, I’m going to blame the Jews,” Silverman threatened, jokingly.

The video was a pitch for young Jews to canvas for Obama in swing states. Moore said that the group plans on launching a similar swing state campaign this year.

But 2012 isn’t 2008, and Moore said that he sees low levels of enthusiasm among some activists involved in his 2008 Great Schlep. Moore said that, though the disenchanted activists still planned to vote for Obama in 2012, they weren’t willing to dedicate time to the campaign.

In addition to organizing travel to swing states, Moore said his group would work to increase enthusiasm among those disaffected 2008 supporters. Moore also said that the group would attack Republicans on issues of Jewish concern.

The group’s tactics and approaches are still being determined. But Moore said that he had been in touch with Sarah Silverman, the ticket to the group’s viral success in 2008.


Permalink | | Share | Email | Print | Filed under: sarah silverman, obama, jewish council for education and research, great schlep, democrats

The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.




Find us on Facebook!
  • When is a legume not necessarily a legume? Philologos has the answer.
  • "Sometime in my childhood, I realized that the Exodus wasn’t as remote or as faceless as I thought it was, because I knew a former slave. His name was Hersh Nemes, and he was my grandfather." Share this moving Passover essay!
  • Getting ready for Seder? Chag Sameach! http://jd.fo/q3LO2
  • "We are not so far removed from the tragedies of the past, and as Jews sit down to the Seder meal, this event is a teachable moment of how the hatred of Jews-as-Other is still alive and well. It is not realistic to be complacent."
  • Aperitif Cocktail, Tequila Shot, Tom Collins or Vodka Soda — Which son do you relate to?
  • Elvis craved bacon on tour. Michael Jackson craved matzo ball soup. We've got the recipe.
  • This is the face of hatred.
  • What could be wrong with a bunch of guys kicking back with a steak and a couple of beers and talking about the Seder? Try everything. #ManSeder
  • BREAKING: Smirking killer singled out Jews for death in suburban Kansas City rampage. 3 die in bloody rampage at JCC and retirement home.
  • Real exodus? For Mimi Minsky, it's screaming kids and demanding hubby on way down to Miami, not matzo in the desert.
  • The real heroines of Passover prep aren't even Jewish. But the holiday couldn't happen without them.
  • Is Handel’s ‘Messiah’ an anti-Semitic screed?
  • Meet the Master of the Matzo Ball.
  • Pierre Dulaine wants to do in his hometown of Jaffa what he did for kids in Manhattan: teach them to dance.
  • "The first time I met Mick Jagger, I said, 'Those are the tackiest shoes I’ve ever seen.'” Jewish music journalist Lisa Robinson remembers the glory days of rock in her new book, "There Goes Gravity."
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.