Bintel Blog

Israel’s New PR Scheme: Healthy Zionism or Sinister Stalinism?

By Nathan Jeffay

So, Yuli Edelstein has decided to turn every Israeli in to an ambassador. As part of a new campaign called “Explaining Israel” he is putting out pamphlets, running television advertisements and operating a website asking citizens to get involved in a public diplomacy drive for Israel. “We decided to give Israelis who go abroad tools and tips to help them deal with the attacks on Israel in their conversations with people, media appearances and lectures before wide audiences,” Edelstein, Public Diplomacy and Diaspora Affairs Minister, told the Jerusalem Post close to the start of the campaign. “I hope we succeed together in changing the picture and proving to the world that there is a different Israel.”

Last week his office said that the campaign’s Web site Masbirim (“explainers”) received 150,000 hits in its first fortnight, and revealed that an English-language site is in the pipeline.

Read more


Permalink | | Share | Email | Print | Filed under: Explaining Israel, Masbirim, Stalinism, Yuli Edelstein, Zionism

Israel’s New P.R. Scheme: Healthy Zionism or Sinister Stalinism?

By Nathan Jeffay

Likud Knesset member Yuli Edelstein has decided to turn every Israeli in to an ambassador. As part of a new campaign called “Explaining Israel” he is putting out pamphlets, running television advertisements and operating a website asking citizens to get involved in a public diplomacy drive for Israel. “We decided to give Israelis who go abroad tools and tips to help them deal with the attacks on Israel in their conversations with people, media appearances and lectures before wide audiences,” Edelstein, Public Diplomacy and Diaspora Affairs Minister, told the Jerusalem Post close to the start of the campaign. “I hope we succeed together in changing the picture and proving to the world that there is a different Israel,” he said.

Last week his office said that the campaign’s website Masbirim (“explainers”) received 150,000 hits in its first fortnight, and revealed that an English-language site is in the pipeline.

Some are excited by the initiative — as much for its potential effect on Israelis as on the country’s PR. Hagai Segal, a right-wing columnist on Ynet wrote that a “lethal virus of skepticism has been running wild here for years and pulverized our faith in the righteousness of our way.” He believes that “these public relations efforts are not directed at the international arena, but rather, are aimed inwards. Israel’s citizens, who are supposed to use the website’s help in order to promote the country abroad, are the real target audience of this new venture, and rightfully so.”

Read more


Permalink | | Share | Email | Print | Filed under: Yuli Edelstein, Masbirim




Find us on Facebook!
  • Happy birthday to the Boy Who Lived! July 31 marks the day that Harry Potter — and his creator, J.K. Rowling — first entered the world. Harry is a loyal Gryffindorian, a matchless wizard, a native Parseltongue speaker, and…a Jew?
  • "Orwell would side with Israel for building a flourishing democracy, rather than Hamas, which imposed a floundering dictatorship. He would applaud the IDF, which warns civilians before bombing them in a justified war, not Hamas terrorists who cower behind their own civilians, target neighboring civilians, and planned to swarm civilian settlements on the Jewish New Year." Read Gil Troy's response to Daniel May's opinion piece:
  • "My dear Penelope, when you accuse Israel of committing 'genocide,' do you actually know what you are talking about?"
  • What's for #Shabbat dinner? Try Molly Yeh's coconut quinoa with dates and nuts. Recipe here:
  • Can animals suffer from PTSD?
  • Is anti-Zionism the new anti-Semitism?
  • "I thought I was the only Jew on a Harley Davidson, but I was wrong." — Gil Paul, member of the Hillel's Angels. http://jd.fo/g4cjH
  • “This is a dangerous region, even for people who don’t live there and say, merely express the mildest of concern about the humanitarian tragedy of civilians who have nothing to do with the warring factions, only to catch a rash of *** (bleeped) from everyone who went to your bar mitzvah! Statute of limitations! Look, a $50 savings bond does not buy you a lifetime of criticism.”
  • That sound you hear? That's your childhood going up in smoke.
  • "My husband has been offered a terrific new job in a decent-sized Midwestern city. This is mostly great, except for the fact that we will have to leave our beloved NYC, where one can feel Jewish without trying very hard. He is half-Jewish and was raised with a fair amount of Judaism and respect for our tradition though ultimately he doesn’t feel Jewish in that Larry David sort of way like I do. So, he thinks I am nuts for hesitating to move to this new essentially Jew-less city. Oh, did I mention I am pregnant? Seesaw, this concern of mine is real, right? There is something to being surrounded by Jews, no? What should we do?"
  • "Orwell described the cliches of politics as 'packets of aspirin ready at the elbow.' Israel's 'right to defense' is a harder narcotic."
  • From Gene Simmons to Pink — Meet the Jews who rock:
  • The images, which have since been deleted, were captioned: “Israel is the last frontier of the free world."
  • As J Street backs Israel's operation in Gaza, does it risk losing grassroots support?
  • What Thomas Aquinas might say about #Hamas' tunnels:
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.