A Tight Squeeze
It’s one of the oldest tricks in the book. When planning an event, always make sure the room is just big enough or, even better, a little too small for the number of people you are expecting. That way, the room will always be full and you can avoid any embarrassing bald spots in the crowd.
But that was not the case this morning as J Street began its inaugural national conference at a downtown Washington hotel. The rooms were way too crowded to suspect any deliberate underestimation.
Organizers were expecting a little more than thousand participants. They were even very proud of this number. But as the doors opened, the numbers grew. Three hundred walk-ins checked in during the first hours of the day and others showed up the night before. That brought the number of conference participants to 1,500. It was a huge success for J Street, and a big problem for those who actually tried to make it into the breakout sessions that were packed way beyond capacity.