Bintel Blog

Don’t Call Us ‘Kosher’

By Daniel Treiman

  • Print
  • Share Share

Former Forward hand Max Gross looks into the state of kosher wine — only, he discovers, some vintners are playing down the fact that they happen to adhere to Jewish religious law. Writing on Jewcy.com, Gross reports:

Recanati wine is desperately trying to pass for gentile.

First off, there’s the name. Nothing about “Recanati” sounds particularly Jewish. In fact, it sounds vaguely Italian. (Which doesn’t hurt a wine.) Then there’s the fact that the front label is extremely simple—there is nary a Hebrew letter in sight, only the brand, the vintage, the grape and the region. You have to take a close look at the back to find the kosher stamp. And if you were to call the PR department at Recanati, they would admit that no, they’re not really advertising the fact that they’re kosher.

“We’ve been encouraging wine shops to start an Israeli section,” says Michael Wolff, the senior brand manager for the Israeli wine, which is produced in the Galilee. The idea is to get away from the “kosher” label and all its connotations.

Recanati is hardly the only Israeli wine hiding the inconvenient fact that, yes, they’re also kosher. “We don’t really talk about the kosher aspect of our wines,” says Marsha Palanci, who does marketing for the Israeli brand Yarden. “We market it as an international wine.”

Read the full article.


Permalink | | Share | Email | Print | Filed under: Wine, Max Gross

The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.


Comments
Jonathan Kalman Sun. Sep 7, 2008

Apparently being an ignoramous does not disqualify Daniel Traiman from writing for the Forward (who knows, it might even be a requirement). The winery is called Recanati because that is the name of the family that own it. They are originally from Salonika in Greece and have been one of the most prominent names in the Israeli business community for several generations. They are also prominent philanthropists and arguably one of the best known Israeli names in the international business world. Far from hiding the origin of this wine the owners name is proudly on the front of the bottle. The fact that you are too ignorant and lazy to carry out basic research is your problem and no one else's.




Find us on Facebook!
  • Does #Hamas have to lose for there to be peace? Read the latest analysis by J.J. Goldberg.
  • This is what the rockets over Israel and Gaza look like from space:
  • "Israel should not let captives languish or corpses rot. It should do everything in its power to recover people and bodies. Jewish law places a premium on pidyon shvuyim, “the redemption of captives,” and proper burial. But not when the price will lead to more death and more kidnappings." Do you agree?
  • Slate.com's Allison Benedikt wrote that Taglit-Birthright Israel is partly to blame for the death of American IDF volunteer Max Steinberg. This is why she's wrong:
  • Israeli soldiers want you to buy them socks. And snacks. And backpacks. And underwear. And pizza. So claim dozens of fundraising campaigns launched by American Jewish and Israeli charities since the start of the current wave of crisis and conflict in Israel and Gaza.
  • The sign reads: “Dogs are allowed in this establishment but Zionists are not under any circumstances.”
  • Is Twitter Israel's new worst enemy?
  • More than 50 former Israeli soldiers have refused to serve in the current ground operation in #Gaza.
  • "My wife and I are both half-Jewish. Both of us very much felt and feel American first and Jewish second. We are currently debating whether we should send our daughter to a Jewish pre-K and kindergarten program or to a public one. Pros? Give her a Jewish community and identity that she could build on throughout her life. Cons? Costs a lot of money; She will enter school with the idea that being Jewish makes her different somehow instead of something that you do after or in addition to regular school. Maybe a Shabbat sing-along would be enough?"
  • Undeterred by the conflict, 24 Jews participated in the first ever Jewish National Fund— JDate singles trip to Israel. Translation: Jews age 30 to 45 travelled to Israel to get it on in the sun, with a side of hummus.
  • "It pains and shocks me to say this, but here goes: My father was right all along. He always told me, as I spouted liberal talking points at the Shabbos table and challenged his hawkish views on Israel and the Palestinians to his unending chagrin, that I would one day change my tune." Have you had a similar experience?
  • "'What’s this, mommy?' she asked, while pulling at the purple sleeve to unwrap this mysterious little gift mom keeps hidden in the inside pocket of her bag. Oh boy, how do I answer?"
  • "I fear that we are witnessing the end of politics in the Israeli-Palestinian conflict. I see no possibility for resolution right now. I look into the future and see only a void." What do you think?
  • Not a gazillionaire? Take the "poor door."
  • "We will do what we must to protect our people. We have that right. We are not less deserving of life and quiet than anyone else. No more apologies."
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.