As I watched the bonus outtakes on the DVD version of Sacha Baron Cohen’s box-office hit, “Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan,” I realized that while the Borat routine might get old in the temporal sense, it somehow never stops being funny.
That’s why I was excited to read about the new travel guide that “Borat” is writing for Doubleday’s Flying Dolphin Press imprint. According to its publisher, the dual-titled book, “Borat: Touristic Guidings To Minor Nation of U.S. and A./Borat: Touristic Guidings To Glorious Nation of Kazakhstan,” is both a guide to America for Kazakhs and a guide to Kazakhstan for Westerners.
It remains to be seen how well Baron Cohen’s very physical humor translates to the written word. But if it’s even half as funny as his film, it’s sure to be a pop-culture — and financial — smash. Perhaps it will even propel him onto Time magazine’s list of the world’s 100 most influential people for a second year running.