Israeli Coffee Chain Expands Into Borat's Homeland

By Devra Ferst

Aroma Espresso Bar, the rapidly expanding Israeli coffee chain — so popular on its home turf that it is credited with putting Starbucks in Israel out of business — announced that it will bring its aromatic coffee, pastries and sandwiches to Borat’s homeland: Kazakhstan. The chain, which has already spent $7 million expanding to the America, Canada and Cyprus, will also add two shops in Kiev and a bakery in the Ukraine.

Very nice!



Comments

The Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, the Forward requires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, the Forward reserves the right to remove comments for any reason.
 

Most Read Articles