The Return of the Tam Tam
By Leah Koenig
Last year, all hell nearly broke loose when, due to apparent technological and budget issues, Manischewitz failed to deliver Tam Tam crackers, a popular Passover snack. As JTA reported:
The outcry was immediate; Jewish consumers coast to coast mourned the absence of the beloved cracker. Stories ran not only in the Jewish media but The New York Times and New York Daily News, and on NPR. The blogosphere exploded with anger. A black market sprang up, with one Michigan rabbi offering three boxes of the previous year’s crackers on eBay; bidding started at $10.
Well American Jews need not fret about spending this year’s holiday without this savory treat. Manischewitz’s president, Bruce Bossidy, is promising that stores will be stocked with Tam Tams this year. Considering last year’s outcry, I certainly hope (for his sake) that old Mani comes through.
Passover begins at sundown on April 8.
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